STUDY: Who are online shoppers and what their buying?
Results of a survey research company GfK shows that 28% of urban Internet users have shopped online last year. Almost a quarter of those who buy on the Internet do so at least once a month, the study, announced this morning by GfK.
Young people remain among the largest buyers of choice for online. Thus, online purchases are often made by those aged 18-24 years (37%), and the adoption of this behavior decreases as age increases (reaching 31% for those aged between 25 and 34 years and 26% for the range 34-44 years). The proportion of women and men is almost equal. Residents of Bucharest and those with higher education have a significantly higher proportion shopping online (36% and 40%).
The Internet, inhabitants of urban control including: electronics, appliances, telephones (44%), clothing and clothing accessories (28%), and personal care products (22%) and books, CDs, DVDs sites (22%).
Cash, preferably even shopping on the net
Payment by far the most commonly used is the cash payment on delivery, after receiving the product (83%). Beginning to be popular online payment by credit card, which is in second place as the payment method used in the last 12 months 28% of internet users in urban areas.
"Clearly, shopping on the Internet are becoming increasingly popular. However, the role of the Internet to purchase products go beyond the command line. For example, many consumers on the Internet informs on certain purchases you intend to do, then some of them still choose to buy products from traditional stores (offline) ", says Traian Nastase, Online Project Manager GfK Romania.
According ePayment online payments main processor in Romania in the first 10 months of 2011 Romanians bought online with credit card 14% more than the same period last year. Most orders were placed during the week (81%), between 10.00 and 18.00 (54%), 80% of orders from Bucharest.
More flowers and books paid by card
The online payments by credit card industry dominated sales of products and services in tourism, telecommunications and services. However, in 2011, significant increases over the previous year were recorded in the segment of online sales of flowers (75%), books (76%) and gifts (64%).
"Last year I saw a diversification of products purchased by customers online and paid by credit card. This, as well as lower average value of trading over the past 3-4 years, for example, while increasing the number of transactions, shows that people learn to pay online and start to use this payment method for purchases more often usual, "said Michael Manoliu, Sales Manager ePayment PayU Group.
GfK study was conducted on a sample of 671 people, considered representative of Internet users in urban areas, and has a degree of error + / - 3.7%. Data ePayment PayU Group from statistics online by credit card payments processed through its system.